Clipper Magazine
Image: clippermagazine.com
Jeanne Marcis began her career in advertising sales in 1993, when she assumed responsibilities as a sales consultant with the Advertiser Network. Since 2002, Jeanne Marcis has served as a senior multimedia solutions consultant with Clipper Magazine, a direct-mail publication consisting of advertisements for local businesses.
Founded in 1983, Clipper Magazine provides exposure to businesses looking to reach customers in their markets. The full-color, glossy publication, which targets 50,000-120,000 homes per each local issue and more than 150,000 homes per each regional issue, features attractive, professionally designed ads in an easy-to-navigate magazine format. These ads serve to draw in customers in 500 local markets and 83 regional markets nationwide.
As is typical with magazines, readers return to Clipper Magazine repeatedly, thereby providing increased exposure for advertisers. In fact, a 2010 poll found that three in four readers keep each edition of Clipper Magazine for more than two weeks and that 91 percent use at least three coupons per issue.
As a testament to its success in being the place consumers turn to for their coupons, Clipper Magazine serves as the main coupon source for two-thirds of its readers. In addition, according to a 2015 poll, almost nine in 10 readers look through each edition of the publication at least once.
Jeanne Marcis 